ABOUT
Katelyn
Maurer.
I work at the intersection of strategy, content, e-commerce and creative — where a business idea has to become clear enough for somebody else to care.
Not just the words.
I’ve worked across SaaS, real estate, e-commerce, wellness, local services and creator commerce. My strongest work happens when I can understand the business problem first, then shape the message and the digital experience around it.
I write, research, structure, customize, build and refine. That means I’m comfortable moving from keyword research into landing-page copy, from brand positioning into campaign creative, or from Shopify merchandising into the CSS and layout details that make the store feel finished.
SEO research + long-form content
Website + landing-page copy
Shopify + e-commerce structure
Brand positioning + voice
Campaign creative systems
AI-assisted workflows + digital strategy
Founder-side commercial thinking