SEO · CONVERSION COPY · SHOPIFY · DIGITAL STRATEGY

Big-picture thinking,
paired with hands-on execution.

Strategy before decoration.

I like the ideas — and bringing them to life. Whether you need help finding the right direction, sharpening your message, or turning the whole thing into reality, I’m here to help.

Book a 15-min strategy call ↗ See selected work
Search-led contentBenefit-led copyCustom e-commerceCampaign systems
01 / SELECTED CASE STUDIES

Not a wall of links.
Actual thinking.

Each project is structured around the brief, the strategy and what shipped. Where client performance data was not supplied, I do not invent it.

CASE 01
Leszly fashion Shopify store shown on desktop and mobile
Leszly product merchandisingLeszly social proof and footerAdditional Shopify storefront work
SHOPIFY / E-COMMERCE / UX

Leszly

Store BuildMerchandisingConversion UX

The brief

Create a clean, high-converting fashion storefront that reflects the brand aesthetic and feels credible on both desktop and mobile.

My strategy

Use a restrained visual system, make product imagery the hero, surface recognizable brands early and reduce friction between homepage discovery, collection browsing and product selection.

What shipped

Homepage architecture, collection merchandising, product presentation, trust sections, reviews, promotional bands, responsive behavior and conversion-focused CTAs.

Responsive buildDesktop + mobile
Multi-collection UXMen, women, kids, brands
Conversion structureTrust + product flow + CTA
CASE 02
SocialyHub social media management platform website
SAAS / WEBSITE COPY / POSITIONING

SocialyHub

SaaSConversion CopyProduct Messaging

The brief

Explain a broad social-media management platform without making the page read like a feature dump.

My strategy

Translate product functionality into business outcomes — publishing efficiency, customer care, social intelligence, brand protection, competitor monitoring and e-commerce management.

What shipped

Homepage messaging, benefit-led feature sections, supporting proof language and a clearer progression from the buyer’s problem to platform value.

Complex SaaSOffer simplified
Full-page messagingHero through feature set
Business-first copyBenefits over jargon
STRATEGY CALL

Need the strategy and the spark? ✨
Need the brains and the beauty?

Book a 15-min strategy call ↗
CASE 03
South Beach long-form real estate SEO content
SEO / REAL ESTATE / LONG-FORM CONTENT

South Beach

SEO ContentLocal IntentCommercial Path

The brief

Write a neighborhood page that sells the South Beach lifestyle while supporting property-search intent.

My strategy

Blend local history, culture, nightlife, market context and property categories so the content reads like editorial — but still moves the user toward listings.

What shipped

A long-form neighborhood experience structured around local relevance, search intent and real-estate conversion paths.

Local SEONeighborhood intent
Editorial depthHistory + lifestyle + market
Commercial pathContent into listings
CASE 04
Zenith Media B2B performance marketing campaign overview
Zenith Media strategy-engine campaign visualZenith Media B2B strategy postZenith Media campaign deliverables visual
CAMPAIGN STRATEGY / SOCIAL CREATIVE / B2B

Zenith Media

B2BCampaign SystemCreative Direction

The brief

Position a B2B performance marketing firm as a premium strategy engine rather than another interchangeable agency.

My strategy

Lead with sharp commercial tension, high-contrast visual hierarchy and repeatable campaign language that can live across a series — not just one graphic.

What shipped

A premium nine-post campaign system built around strategic growth, paid-media discipline and a stronger category position.

9-post systemCohesive campaign
B2B positioningStrategy over agency sameness
Repeatable frameworkBuilt to extend
02 / CLIENT FEEDBACK

Good work should feel
easy to work through.

Clear communication, thoughtful execution and work that feels aligned with the brand — that is the standard.

J
James T.United States
★★★★★ 5.0
“Her organization and attention to detail are outstanding. She kept me updated without needing reminders and handled every step with precision. Creative, professional, and incredibly reliable. Highly recommended.”
A
Ava L.Canada
★★★★★ 5.0
“She stands out from every freelancer I’ve worked with. She listens, asks the right questions, and delivers work that feels perfectly aligned with our brand. Her research and design skills are exceptional — everything she creates looks refined and intentional.”
03 / WHAT I DO

Strategy meets
execution.

I’m useful when a business needs someone who can understand the offer, shape the message and actually build the thing.

01

SEO & Content

Research-driven website copy, blog articles, and digital content informed by audience insights and keyword research to strengthen organic visibility and support meaningful engagement.

02

Website Design & Development

Thoughtfully designed websites and landing pages that pair clear, audience-focused messaging with polished visual design, intuitive navigation, and practical features that support users’ needs.

03

Digital Strategy & E-commerce

Strategic brand positioning, customer journeys, e-commerce planning, content strategy, and practical digital solutions—shaped by both client work and firsthand founder experience.

04

Branding & Creative Design

Visual identities, promotional graphics, campaign concepts, and brand messaging—developed to reflect each business’s goals and character, communicate its value with confidence, and create a consistent presence across customer touchpoints.

customization / not-a-template.html
<section class="strategy">
  <h2>Pretty isn't the strategy.</h2>
  <p>Research → Positioning → Message → Build → Test</p>
</section>

/* semantic HTML, real asset files, responsive CSS,
   custom interactions and no inline base64 image bloat */
Katelyn Maurer
04 / ABOUT

I’m Katelyn.
I like the messy middle.

The part where the offer exists, but the positioning is fuzzy. The product works, but the page doesn’t. The brand looks fine, but it doesn’t say anything memorable.

I work across SEO, copy, e-commerce, creative and digital strategy because those things rarely fail in isolation. Good work comes from understanding the business first, then making every layer clearer.

CreatorPlayground logo
FOUNDER EXPERIENCE

CreatorPlayground

I built CreatorPlayground from the ground up, shaping its strategy, positioning, product architecture, and launch plan as an e-commerce venture designed for digital content creators.

Building the business has given me a hands-on understanding of what it takes to bring a brand to life. I’ve worked across every stage—from market and competitor research, supplier sourcing, and product development to website planning, customer experience, email marketing, and e-commerce operations.

I’ve also developed the business model, prepared financial forecasts, explored funding opportunities, and coordinated the many moving parts needed to launch a new venture.

This experience has taught me to connect the big picture with the details. A website, marketing campaign, or brand identity doesn’t exist in isolation: every decision must serve the audience, support business goals, fit available resources, and work in practice. As a founder, I bring that perspective to every deliverable, with a clear focus on its purpose and impact.

More about how I work ↗
HOW I WORK

Clear thinking.
Useful execution.

01

Understand the business

Audience, offer, competition, friction and the actual goal.

02

Find the message

What matters, what is different and what the buyer needs to understand first.

03

Build the experience

Copy, content, layout, merchandising, creative and custom front-end details.

04

Refine the weak points

Remove clutter, tighten hierarchy and make the next action obvious.

05 / BOOK A CALL

Bring me the
messy version.

Tell me what you’re building, what isn’t working and where you need sharper strategy, stronger copy or a better digital experience.

Book a 15-min strategy call ↗
contact@katelynmaurer.caOntario, Canada · Remote
1 / 1

The client
What they needed
How I tackled it
The process
The outcome
Book a 15-min strategy call ↗